{"id":1688,"date":"2016-10-26T20:02:23","date_gmt":"2016-10-26T20:02:23","guid":{"rendered":"http:\/\/sequallumber.co.nz\/?p=1688"},"modified":"2019-07-05T04:32:36","modified_gmt":"2019-07-05T04:32:36","slug":"radiation-pine-lumber-new-zealand","status":"publish","type":"post","link":"https:\/\/sequal.nz\/ar\/radiation-pine-lumber-new-zealand\/","title":{"rendered":"Radiation Pine Lumber – from New Zealand"},"content":{"rendered":"

Google doesn\u2019t exist in China, it\u2019s outlawed. Instead they have their own search engine called Baidu. When someone in China searches on Baidu for New Zealand Radiata Pine, more often than not they search for Radiation Pine. This is because when Chinese are taught english they learn the word Radiate as the Verb and are taught +tion as the Noun. Few people know Radiata, so instead, when they think of describing pine they naturally think they need to use the noun of Radiate, which of course, is Radiation.<\/p>\n

Here is some other interesting Radiata (Radiation) Pine Lumber trends in China.<\/p>\n

Developing knotty lumber furniture market
\n<\/b><\/strong>Much of the modern style furniture made for the local Chinese market\u00a0are made from white woods, with no knots or flecks. Manufacturers making for export have used\u00a0the slightly darker and fleckier\u00a0New Zealand Radiata\u00a0Pine.\u00a0 It\u00a0is interesting to note furniture\u00a0beginning to be designed for the Chinese consumer using Radiata Pine<\/span><\/a> from New Zealand. This is good for New Zealand, as a massive reduction in our pruned logs is reducing the\u00a0availability of clear grades. Also,\u00a0New Zealand has a large volume of logs coming ready for harvest,\u00a0so we need a big market like China ready to take knotty wood.<\/p>\n

China will soon build with wood
\n<\/b>China builds from concrete and steel, not wood. This year however China will ratify new building codes that will enable the development of multi-level buildings using wood. A key component of this wooden construction opportunity will be CLT (Cross Laminated Timber), see our previous article on CLT here.\u00a0<\/span><\/a>\u00a0Wuhan, a city in Hubei Province, China, recently\u00a0declared themselves the Green Building Capital of China and see CLT\u00a0as a key building material of the future.<\/p>\n

When you grasp the scale of\u00a0urban development in China, the opportunity the new building codes represent is huge. Vast amounts of lumber will be needed to fill this need, much of it will come from New Zealand and other markets such as Europe.<\/p>\n

Europe is acutally flooding lumber into the China market at present. This is occurring for a number of global economic reasons, primarily the collapse in the Russian Ruble, and is resulting in dramatically\u00a0increased exports to China from Russia, Finland and Eastern Europe. This is placing a lot of price pressure on the overall market. Fortunately our clear point of difference, custom cutting, enables us to\u00a0obtain a premium, whilst still\u00a0adding value to the customer.<\/p>\n

Custom Cutting \u2013 A big Opportunity for Sequal
\n<\/strong>Our custom cutting approach is very unique and adds real tangible\u00a0value to furniture makers and CLT makers. Whilst price is a challenge, more often then not our custom cutting more than offsets the price variance.\u00a0
\n<\/strong><\/p>\n

Our challenge, as always, is to better understand our customers so that we can deliver quality Radiata Pine<\/span><\/a>\u00a0lumber solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google doesn\u2019t exist in China, it\u2019s outlawed. Instead they have their own search engine called Baidu. When someone in China searches on Baidu for New Zealand Radiata Pine, more often than not they search for Radiation Pine. This is because when Chinese are taught english they learn the word Radiate as the Verb and are…<\/p>\n","protected":false},"author":4,"featured_media":1762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-35"],"yoast_head":"\nRadiation Pine Lumber - from New Zealand - Sequal Lumber Global Lumber Supplier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sequal.nz\/ar\/radiation-pine-lumber-new-zealand\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radiation Pine Lumber - from New Zealand - Sequal Lumber Global Lumber Supplier\" \/>\n<meta property=\"og:description\" content=\"Google doesn\u2019t exist in China, it\u2019s outlawed. Instead they have their own search engine called Baidu. When someone in China searches on Baidu for New Zealand Radiata Pine, more often than not they search for Radiation Pine. This is because when Chinese are taught english they learn the word Radiate as the Verb and are...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sequal.nz\/ar\/radiation-pine-lumber-new-zealand\/\" \/>\n<meta property=\"og:site_name\" content=\"Sequal Lumber Global Lumber Supplier\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sequallumber\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-26T20:02:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-05T04:32:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sequal.nz\/wp-content\/uploads\/2016\/10\/Radiation-Pine-Lumber-\u2013-from-New.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"848\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sequal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sequal\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"\u062f\u0642\u064a\u0642\u062a\u0627\u0646\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sequal.nz\/ar\/radiation-pine-lumber-new-zealand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sequal.nz\/ar\/radiation-pine-lumber-new-zealand\/\"},\"author\":{\"name\":\"Sequal\",\"@id\":\"https:\/\/sequal.nz\/ar\/#\/schema\/person\/a4d0fc25b866f84c9e01f7d165ca4caf\"},\"headline\":\"Radiation Pine Lumber – from New Zealand\",\"datePublished\":\"2016-10-26T20:02:23+00:00\",\"dateModified\":\"2019-07-05T04:32:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sequal.nz\/ar\/radiation-pine-lumber-new-zealand\/\"},\"wordCount\":482,\"publisher\":{\"@id\":\"https:\/\/sequal.nz\/ar\/#organization\"},\"image\":{\"@id\":\"https:\/\/sequal.nz\/ar\/radiation-pine-lumber-new-zealand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sequal.nz\/wp-content\/uploads\/2016\/10\/Radiation-Pine-Lumber-\u2013-from-New.jpg\",\"articleSection\":[\"\u30ab\u30c6\u30b4\u30ea\u30fc\u306a\u3057\"],\"inLanguage\":\"ar\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sequal.nz\/ar\/radiation-pine-lumber-new-zealand\/\",\"url\":\"https:\/\/sequal.nz\/ar\/radiation-pine-lumber-new-zealand\/\",\"name\":\"Radiation Pine Lumber - 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