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<oembed><version>1.0</version><provider_name>Sequal Lumber Global Lumber Supplier</provider_name><provider_url>https://sequal.nz/id/</provider_url><title>Lizzy Kulasingham shares Sequal's story - Sequal Lumber Global Lumber Supplier</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="at4T1HSNJp"&gt;&lt;a href="https://sequal.nz/id/lizzy-kulasingham-sharing-our-story/"&gt;Lizzy Kulasingham shares Sequal&#x2019;s story&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://sequal.nz/id/lizzy-kulasingham-sharing-our-story/embed/#?secret=at4T1HSNJp" width="600" height="338" title="&#x201C;Lizzy Kulasingham shares Sequal&#x2019;s story&#x201D; &#x2014; Sequal Lumber Global Lumber Supplier" data-secret="at4T1HSNJp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script&gt;
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</html><thumbnail_url>https://sequal.nz/wp-content/uploads/2021/08/Lizzy.jpeg</thumbnail_url><thumbnail_width>810</thumbnail_width><thumbnail_height>1080</thumbnail_height><description>One of our core values at Sequal is that we believe we grow the most by giving. Whether its to our suppliers, customers, team, community or future generations to come, we want to give more. This give more philosophy has really shaped Sequal&#x2019;s business model led us to a business model of mass customisation - as we want to give more to our customers by reducing their waste, reprocessing and costs and give them the products the way they want it.However, high customisation leads to high variability, so it is important that we keep up in efficiency even in the midst of this variability. This is why Sequal is constantly pressing towards leading technologies in order to make smarter and more efficient decisions.</description></oembed>
