The way we operate at Sequal is focused around the idea of ‘giving more’. We believe that you grow by giving, not taking. We want to always strive to better ourselves – for our people, partners, customers and for the future.
That’s why we’re committed to continuous improvement, growing our people and bringing our give more beliefs to life through our three core pillars of development; LEAN, Leadership, and Design Thinking.
We partner with ‘Better By Design’ to bring our design thinking pillar of development to life. They’re awesome at what they do and we’re stoked to have a close working relationship with them.
At Sequal, we’re using design to promote problem-solving and innovation amongst our people, to get a greater understanding of our customer’s needs and to create new value – by design not by chance.
We like the fact that the design thinking process gives us a framework to promote innovation within our teams by way of critical thinking and collaboration but above all, we love that it starts with empathy!
So far our design focus has been internal because for us, it was most authentic to create a culture that everyone could be proud of before doing anything else! So, as a team, we set about defining what ‘give more’ meant to us. A number of ideas came out of these sessions to turn into rituals and help us create a ‘Sequal way’ of life.
Outside of our people, we’re also really passionate about creating long-term partnerships with our customers. However we realise that in order to do this, we need to really understand them. So later this year, we’ll also be running design sessions with our customers to identify where we can be giving more.
Recently, a few of the team were lucky enough to attend the Better By Design CEO Summit in Auckland. It was an incredible learning experience for all and to say our brains were overloaded with inspiration was an understatement!
Some of the key points the summit reinforced for us:
• Authenticity is EVERYTHING!
• The power of simplicity is gold – having non-negotiable beliefs are powerful (things you’re not prepared to move on – ever).
• Process is important but it’s belief and passion that moves mountains.
A huge thanks must go to Better By Design not only for the time and effort they put in to making the summit such a success but also for their support on a regular basis. We’re all pretty pumped to bring the little nuggets to life!