You’d have noticed that we’ve been through a full rebrand… but you might be left wondering why our website is looking old or tired – there’s a very good reason for this, we can assure you!
Two years ago, we embarked on a journey to collectively determine what was important to us as a business, to articulate our purpose and values in a way that was authentic to us as a team. It is this importance of authenticity that drives everything we do (and makes things take the time they do) – and the rebranding process was no exception. In true Sequal fashion, we took our time throughout this rebranding process so that we could create a finished product that was something we were really passionate about and most of all, something we could live every single day.
As with the rebranding process, the new website has been an ongoing project that we’ve played catch ball on for a while now. We believe that because a website is essentially a business’s shopfront, creating and maintaining genuine connections starts here. If a website can genuinely reflect what you believe and what you stand for, people will quickly get a sense of who you are – even before they meet you… And this is why it’s so important for us to get it right.
So, to give you an update… it is indeed still coming! In the past two weeks, we thought we’d got it to a point where it was almost complete – but (in true Sequal fashion) we changed our tact yet again. We decided to simplify it even more so we can cut the crap and communicate in a way that is true to our beliefs.
We’re really passionate about being more than just the products we sell. The way we interact and the genuine connections and partnerships we form have always been priorities for us – and will continue to be in future.
We can promise you that one day soon(ish), you’ll be able to see the new website for yourself… Here’s to staying connected in the future!